About Company:
We are proud to introduce our company and showcase the wide array of solutions we bring to our customers.
Since 1997, Lubi Electronics has been a driving force empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve success.
- Our Automation systems are designed to enhance productivity, streamline processes, and provide smart solutions that drive operational efficiency.
- In the renewable energy space, our Advanced Solar technologies are pushing the boundaries of sustainability, enabling a greener future through Customized EPC solutions.
- Meanwhile, our Reliable Control Panels ensure operational stability, delivering precision and durability for a wide range of applications across industries.
Our legacy and National Footprint
- With 25+ years of experience, we have built a legacy of excellence, continuously adapting to market needs and delivering cutting-edge technologies that optimize production processes.
- True to our tagline, "Automation for a Connected World," we have partnered with 25 Global Brands - ensuring seamless connectivity and smarter operations.
- With headquarter in Ahmedabad, we have PAN India presence in 25 states and 4 UTs. Supported by 10 Branch Offices and Service Centers, we offer unparalleled reach and support across the country.
- Our commitment to Repair and Service Support ensures that we deliver world-class solutions tailored to diverse industries while maintaining global standards.
We are dedicated to helping industries grow and thrive in a rapidly evolving world for a sustainable future.
Discover more about our product line and services by visiting our website www.lubielectronics.com or write to us at lubi@lubielectronics.com.
Job Summary:
We are seeking an experienced Business Development – ATE & T & T&M Solutions to lead business growth in Test & Measurement (T&M) instruments and strategically cross-sell Automated Test Equipment (ATE) solutions. The ideal candidate will engage with R&D labs, manufacturing industries, educational institutions, and system integrators, identifying customer needs, delivering value-driven technical solutions, and managing the complete sales lifecycle from lead generation to closure.
Key Responsibilities:
Sales & Business Development:
- Identify, pursue, and acquire new customers for Test & Measurement (T&M) instruments and Automated Test Equipment (ATE) solutions.
- Manage the complete sales cycle — from lead generation and qualification to proposal creation, negotiation, and deal closure.
- Develop and maintain key customer accounts across sectors such as automotive, EV, electronics, defence, pharma, and academia.
- Prepare accurate sales forecasts and consistently achieve monthly and quarterly revenue targets.
Solution Selling:
- Understand customer testing requirements and recommend the most suitable T&M products and solutions.
- Collaborate with application engineers to design and deliver complete ATE systems — including hardware, software, and automation components.
- Conduct technical demonstrations, proof-of-concept trials, and deliver detailed techno-commercial presentations to customers.
Cross-Selling & Strategic Upselling:
- Analyze customer purchase patterns and identify opportunities for bundled offerings, add-ons, or ATE system upgrades.
- Promote modular tester platforms and scalable solutions for high-demand applications such as EV battery testing and PCB functional testing.
Channel & OEM Coordination:
- Coordinate with leading T&M OEMs such as Hioki, Yokogawa, Keysight, GW Instek, and Rohde & Schwarz for pricing, inventory, and technical support.
- Collaborate with premium ATE partners like Chroma and NI, as well as internal technical teams, to develop customized test solutions.
- Engage with system integrators and channel partners to expand market reach and strengthen sales networks.
Customer Relationship Management:
- Build and maintain strong, long-term relationships with R&D heads, production managers, and procurement teams.
- Coordinate post-sales support activities including calibration services, AMC contracts, and spare part management to ensure high customer satisfaction.
Required Qualifications & Experience:
Education:
- B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics.
- MBA in Marketing or Technology Management (preferred).
Experience:
- 4–6 years of experience working with OEMs, research laboratories, or system integrators.
- Proven track record in solution selling, proposal development, and customer relationship management.
Technical Skills:
- Hands-on exposure to LabVIEW, NI TestBench, or Python-based test systems (advantageous).
- Strong understanding of industrial communication protocols, measurement systems, and test automation processes.
- Ability to clearly articulate complex technical solutions to non-technical stakeholders.
Benefits:
- Competitive salary package with performance-based incentives.
- Vehicle allowance or access to a company-provided vehicle.
- Professional development programs and technical training opportunities.
- Travel allowance for client visits and business-related travel.
- Opportunity to work with a market leader in the industrial automation sector.
Why Join Us?
- Lead high-impact business development initiatives in the fast-growing Test & Measurement (T&M) and Automated Test Equipment (ATE) solutions market.
- Collaborate with global OEMs and cutting-edge technology partners to deliver innovative solutions.
- Be part of a dynamic, growth-oriented team in a technically challenging and rewarding environment.
