About Company:
We are proud to introduce our company and showcase the wide array of solutions we bring to our customers.
Since 1997, Lubi Electronics has been a driving force empowering industries with Next-Generation solutions, helping businesses stay ahead of modern challenges and achieve success.
- Our Automation systems are designed to enhance productivity, streamline processes, and provide smart solutions that drive operational efficiency.
- In the renewable energy space, our Advanced Solar technologies are pushing the boundaries of sustainability, enabling a greener future through Customized EPC solutions.
- Meanwhile, our Reliable Control Panels ensure operational stability, delivering precision and durability for a wide range of applications across industries.
Our legacy and National Footprint
- With 25+ years of experience, we have built a legacy of excellence, continuously adapting to market needs and delivering cutting-edge technologies that optimize production processes.
- True to our tagline, "Automation for a Connected World," we have partnered with 25 Global Brands - ensuring seamless connectivity and smarter operations.
- With headquarter in Ahmedabad, we have PAN India presence in 25 states and 4 UTs. Supported by 10 Branch Offices and Service Centers, we offer unparalleled reach and support across the country.
- Our commitment to Repair and Service Support ensures that we deliver world-class solutions tailored to diverse industries while maintaining global standards.
We are dedicated to helping industries grow and thrive in a rapidly evolving world for a sustainable future.
Discover more about our product line and services by visiting our website www.lubielectronics.com or write to us at lubi@lubielectronics.com.
Job Summary:
To develop the business for Test & Measurement instruments and cross-sell Automated Test Equipment (ATE) solutions to R&D labs, manufacturing industries, educational institutions, and system integrators. The role requires identifying customer needs, positioning technical solutions, and managing the sales process end-to-end.
Key Responsibilities:
Sales & Business Development:
- Identify and acquire new customers for T&M products and ATE solutions.
- Handle lead generation, technical qualification, proposal creation, and order closure.
- Manage key accounts across verticals like automotive, EV, electronics, defence, pharma, and education.
- Prepare sales forecasts and meet monthly/quarterly targets.
Solution Selling:
- Understand customer testing applications and suggest appropriate T&M products.
- Work closely with internal application engineers to create integrated ATE offerings (including hardware, software, and automation).
- Conduct product demos, customer trials, and techno-commercial discussions.
Cross-Selling & Strategic Upselling:
- ATrack repeat customers and product clusters to identify opportunities for bundled offerings or ATE upsell.
- Introduce modular tester platforms for recurring applications (e.g., EV battery testing, PCB functional testing, etc.)
Channel & OEM Coordination:
- Liaise with international T&M OEMs (e.g.,Hioki, Yokagawa, Keysight, GW Instek, R&S) for pricing, stock, and technical support.
- Work closely with branded ATE suppliers like Chroma, NI etc and coordinate with inhouse technical team for customized ATE solution.
- Engage with channel partners and local system integrators for extended reach.
Customer Relationship Management:
- Build long-term relationships with R&D heads, purchase managers, and production heads.
- Handle post-sales support coordination, including calibration, AMC, and spares.
Required Qualifications & Experience:
Education:
- B.E./B.Tech in Electronics, Electrical, Instrumentation, or Mechatronics
- MBA in Marketing or Technology Management (preferred).
Experience:
- 6-8 years of relevant experience
- Selling T&M instruments (oscilloscopes, signal generators, spectrum analyzers, dc source etc.)
- Working with OEMs, labs, or system integrators
- Experience in solution selling, proposal generation, and customer engagement
Technical Skills:
- Knowledge of LabVIEW, NI testbench / Python-based testing setups is a plus
- Familiarity with industrial protocols, measurement techniques, and functional testers
- Ability to understand and explain technical product features to non-technical stakeholders
Soft Skills:
- Self-driven and target-oriented
- Excellent communication and negotiation skills
- Strong presentation and customer relationship management
- Ability to work with cross-functional teams (engineering, supply chain, OEMs)
Why Join Us?
- Lead high-impact business development initiatives in the fast-growing Test & Measurement (T&M) and Automated Test Equipment (ATE) solutions market.
- Collaborate with global OEMs and cutting-edge technology partners to deliver innovative solutions.
- Be part of a dynamic, growth-oriented team in a technically challenging and rewarding environment.
